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The Evolution of KitKat

July 9, 2008

From its down-to-earth origins in the north of England, your friend and mine, the humble KitKat, has come a long way.

Long gone are the days when a simple red wrapper (when everything else was, after all, black and white) was enough to get it noticed on the shelf in the corner shop by some excitable little boy in need of an urgent sugar rush.

A regular KitKat in a red box

The KitKat has only managed to ensure its survival by evolving. And evolution has seen to it that the 21st century KitKat is quite a different animal…

KitKat Tripleberry

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3 Comments leave one →
  1. Ian permalink
    July 10, 2008 4:18 am

    it looks like the bastard lovechild of an illicit liason between a kitkat and a milky way

    strangely attractive though

  2. remora permalink
    July 11, 2008 8:23 am

    the OED defines a baby rabbit as a KIT (Daily Express 7/7/08)
    does this help?

  3. July 18, 2008 5:27 pm

    It is beautiful. Contentment!

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